About
CONTENT PRODUCER - Florida Gators (2024-Present)
•Collaborates in the ideation, proposal, sale, and execution of multiple long-form content series at the University of Florida, driving over 2.8M in proposed revenue for Gators Sports Properties.
•Creates and oversees narrative storytelling content through digital, short-form, long-form, social and NIL content in partnership with Florida Athletics and Gators partners.
•Identifies opportunities to our 6 corporate sales team members to drive additional revenue.
•Works directly with corporate partners, sales team and Florida athletics leadership to execute KPI’s and
deliver ROI.services.
LIVE CONTENT CORRESPONDENT - NATIONAL FOOTBALL LEAGUE (2018-Present)
•Equips NFL franchises with high quality video content on game days to drive engagement.
•Researches and follows league and team guidelines to capture unique creative content to drive KPI’s.
•Experienced in shooting, content creation and storytelling on 47 NFL game days and over 5 other NFL events including
Pro Bowl, Superbowl and player events.
•Worked with 23 NFL Franchises
•Owns communication with NFL staff, team staff, and 4 fellow correspondents to execute content
with quick turnarounds.
SOCIAL CONTENT SPECIALIST - FLORIDA & UCONN (2018-2024
•Oversaw full S+ offering at the University of Florida, including creative, production, distribution, analytics, and content strategy to generate revenue opportunities
•Produced over 2,500 pieces of content with an average engagement rate of 6.2%.
•Pitched directly to both sponsors and internal partners on content opportunities.
•Generated and executed ideas for brand integration video series for local and national sales.
•Managed pre-sale content presentations, including distribution strategy, creative synopsis, and estimated performance metrics.
•Managed over 25 student interns and 2 part-time assistants.
•Fulfilled additional interim roles to direct video content for Gators Softball (2023) and Gators Men’s Basketball (2023-24) in addition to current responsibilities.
•Increased Florida Men’s Basketball video views by 8% year-over-year.
•Increased proposed gross digital content revenue by over 57% at Florida.
•Built and maintains relationships with Athletics leadership, Head Coaches, Gators Sports Properties staff and
Florida athletes.
BRANDS WORKED WITH
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